About me

WHO I AM

Hi, I’m Maggie Armstrong

My journey as a coach began in 2018, shortly after completing my degree in Applied Human Nutrition at the University of Guelph. I spent four years working as a personal trainer in a commercial gym, supporting a diverse range of clients as they explored new ways to move, build strength, and feel at home in their bodies. During that time, I discovered how much I loved coaching. Not just for the physical transformations, but for the confidence and self-awareness it helped people unlock.

This passion led me to continue my education through certifications in biomechanics, barbell training, nutrition, and human behavior, deepening my understanding of how to support people as whole individuals. In 2022, I took the leap to start my own coaching business, creating a space where I could build a practice rooted in strength, authenticity, impermanence, and introspection.

MY PHILOSOPHY

I’m a guide on your journey

I see myself as a lighthouse—not steering the ship for you, but guiding you as you navigate your own journey. My coaching approach blends movement, mindset, and lifestyle, taking a preventative and interdependent view of health and fitness. I believe training should evolve with you, honoring both your body’s needs and your personal values.

Through structured programming, education, and honest reflection, my goal is to help you build strength from the inside out so you can meet yourself fully, embrace change, and realize your designed potential.

Certifications & Training

• CanFitPro Personal Trainer Certification
• DTS Level 1 – Assessments, Mobility & Foundational Movements
• DTS Level 2 – Barbell Strength & Conditioning
• DTS Online Hypertrophy Fundamentals
• DTS Online Conditioning Coaching
• Animal Flow Clinic
• Ken Kinakin Level 1 Muscle Testing Certification
• Trevor Cottrell Olympic Lifting Certification
• Trevor Cottrell & Joey Nemett – Intro to Sprinting Course
• DRMM (Dr. Marc Method) – Nutrition Coach Certification
• The Exercise Mechanic Internship – Anatomy, Biomechanics, Pain Science, Behavioral Psychology
• External Approaches to Pelvic Health Certification
• International Human Design School – Living Your Design Course

Professional experience

• Personal Trainer at GoodLife Fitness – supported a diverse clientele in building strength, confidence, and foundational movement skills.
• Founder & Head Coach of Armstrong Coaching – created a coaching practice rooted in strength, authenticity, and personal evolution.
• Coach at CrossFit 1827 – part of a passionate community, delivering group training and individualized coaching in a dynamic environment.